The retention marketing agency for skincare brands.
Routine-building, replenishment and cross-sell timing, run across email, SMS and direct mail, and measured on repeat revenue.
It starts with a conversation about your brand. If there's a fit, we run a full diagnostic on your engine and show you exactly where revenue is leaking.
"Our programme has improved significantly since working with them. Retention has improved, our subscribers are more engaged, and we're seeing real commercial impact from the channel."
Adam Oxley · Co-Owner, Discount Supplements
The short version
Everboost is a UK retention marketing agency for DTC skincare and grooming brands. We run email, SMS, direct mail and subscription lifecycle marketing in Klaviyo, built around how skincare customers build a routine, and measured on returning-customer revenue, first-to-second purchase rate and customer value.
What makes skincare and grooming retention different?
In our clients' data, the second order is often not a refill. For PhycoHealth, a marine-science brand selling supplements and skincare, 62% of second orders were a different product from the first. At Salt Grooming, thickening set sales rose 62% year on year. What customers buy next matters as much as when they buy it.
Usage also varies more than in most categories. A cleanser runs out at a steady rate; a rich cream or balm used a little at a time can last six to eight weeks or longer. Reminders timed to a standard interval land early for some products and late for others, so we set them per product from the order data.
What we usually find in a skincare account
Sending that has drifted into spam
Before we rebuilt Salt Grooming's sending, 20.8% of its email landed in spam. It is now 8.9%, and its sender score rose from 59 to 80. Retention work starts with the inbox.
One reminder interval for the whole range
Every product gets the same reorder timing, whether it lasts three weeks or three months.
A post-purchase journey that only sells the first product again
The flows assume a refill, when a large share of second orders are something new.
What we build for skincare brands
- A journey from the first product to the next. How to use what they bought and what to expect, then the products returning customers most often add, using skin type or concern where the brand collects it.
- Reorder timing per product. Reminders set from the median gap between orders for each product in your own data.
- Campaigns that sell the range. Launches, sets and education across email and SMS, planned as a calendar.
- Deliverability first. Authentication, list hygiene and engagement-based sending, so the rest of the programme reaches the inbox.
- Subscriptions where they fit. For products with steady usage, with offers and cancel flows that keep subscribers on. More on our subscription retention work.
What results have skincare and grooming brands seen?
+58%returning customer sales in 12 months, with LTV up 12% and AOV up 14%Read the full story → 
22%→56%returning customers' share of revenue for PhycoHealth, a marine-science supplement and skincare brandRead the full story → 
+15%repeat revenue for Fat Cow, a UK beef tallow skincare brand, Q3 2026 against Q3 2025 
Who do we work with, and who don't we?
We keep the portfolio deliberately selective, and every brand in it fits one of two profiles.
The growth brand with a leak
£2m-£50m DTC health and wellness brands with strong paid acquisition and underworked retention: first-time buyers who never come back, a list that grows faster than it converts, revenue that feels like it resets to zero every month.
The plan and subscription model
Brands whose economics live or die on recurring terms: the first order is priced to acquire, and the business is decided by activation, renewal and the end-of-term moment. Often custom or complex stacks that standard tooling doesn't fit.
Who we don't take
Brands stuck under seven figures with no clear growth path, where the maths of senior attention doesn't pay back. Brands that want a volume vendor: more sends, platform-attributed applause. And brands that won't share commercial data, because we can't own a number we're not allowed to see.
Everboost works across health and wellness more broadly, including supplement brands.
Where to start
The diagnostic comes first.
It starts with an intro call, a consultative conversation about your brand. If there is a fit, we run a full diagnostic of your retention engine and you get:
- 01
Customer data, read properly
How your customers actually reorder: the gaps, the cohorts, and who is worth keeping, winning back or letting go.
- 02
Every message reviewed
A flow-by-flow and campaign review of everything currently running, and what each piece is doing to revenue.
- 03
Subscriptions and the offer
The programme mechanics and whether customers have a reason to come back that is not a bigger discount.
- 04
The findings, ranked
What each leak is costing you and the first lever to pull. Yours to keep whether we work together or not.
Frequently asked questions
What is the best retention marketing agency for skincare brands?
Look for an agency that sets reorder and cross-sell timing from your own order data, takes deliverability seriously, and can show results with a baseline and a time window. Everboost is a UK retention marketing agency for health and wellness DTC brands, including skincare and grooming, with results such as Salt Grooming's returning customer sales up 58% in 12 months and thickening set sales up 62% year on year.
Is Everboost an email marketing agency or a CRM agency for skincare brands?
Both. We run email and SMS campaigns and flows in Klaviyo, plus the customer data, segmentation and lifecycle planning a CRM agency would cover. We call it retention because the work is judged on repeat orders and customer value.
How is retention for skincare different from supplements?
Skincare second orders are more often a different product, and usage rates vary more across a range, from cleansers used daily to creams that last two months. Reorder timing has to be set per product, and the post-purchase journey has to introduce the next product as well as remind customers to rebuy.
Do skincare brands need a subscription programme?
Not always. Subscriptions suit hero products with a steady usage rate, such as a daily moisturiser or cleanser. For the rest of a routine, well-timed replenishment and cross-sell messages often retain customers without locking them into a schedule they then cancel.
Which skincare brands does Everboost work with?
Our health and wellness client base includes Salt Grooming, a UK men's grooming brand, and Fat Cow, a UK beef tallow skincare brand whose repeat revenue rose 15% year on year in Q3 2026, alongside supplement, functional drink and wellness brands.
Do you work with skincare brands outside the UK?
Yes. Everboost is based in the UK and works with DTC brands in the UK, US and Australia.