Trusted by 70+ health & wellness brands

Turn one-time buyers into repeat customers.

We build retention engines for 7-8 figure health & wellness brands. Email, SMS, direct mail and subscriptions, pointed at the number that matters most: how many customers come back.

Book an intro call → See the results

It starts with a conversation about your brand. If there's a fit, we run a full diagnostic on your engine and show you exactly where revenue is leaking.

"Our programme has improved significantly since working with them. Retention has improved, our subscribers are more engaged, and we're seeing real commercial impact from the channel."

Adam Oxley · Co-Owner, Discount Supplements

Sound familiar?

New customers keep coming. They just don't come back.

The leaky bucket

You're acquiring a hell of a lot of new customers. They buy once and vanish, and it starts to feel like giving money away to Meta.

The flatline

Five new subscribers come in, four churn out. The line on the dashboard never really grows, and never really drops.

The discount spiral

Sending more, discounting more, then sending more again. You can't send your way out of it.

Set and forget

Flows built in year one and never touched since. Nobody owns it, so nothing compounds.

None of these are email problems. They're engine problems.

The costume problem

Most "retention partners" are email agencies in a costume.

You've probably lived it. The ideas came from your team. They executed well enough, and it stopped there. The calendar got filled, the campaigns went out, and the number that actually matters, how many customers come back, didn't move.

The email agency

Sends campaigns, builds flows
Waits for your team's ideas
Reports opens, clicks and "Klaviyo revenue"
Never looks past the inbox

A retention partner

Engineers the second order
Owns the strategy and brings the ideas
Works on offer, subscription and data, not just sends
Reports repeat revenue you can bank

You can't out-email a broken engine.

The Retention Engine

Retention is a system. We build it in three layers.

Customers are the fuel: quality in decides quality out. The engine is everything that makes them come back. We build it in three layers. Click into each one.

01 Diagnose

Before anything ships, we map the whole engine. Where customers come from, what they buy first, why they don't come back, and what every message is actually doing. You see the whole picture, ranked by what it's costing you.

Customer dataFlow auditSubscription auditOffer reviewCustomer research

02 Build

The system that creates the second order. The offer and the first experience, the flows and campaigns around them, the subscription programme and the post-purchase journey, built in your brand's voice and shipped weekly.

FlowsCampaignsSubscription programmePost-purchase experienceList growth

03 Compound

Retention pays more every month it runs. We test, measure and iterate against the numbers you can bank, with a quarterly strategy rhythm so the engine keeps getting stronger rather than going stale.

TestingHonest reportingQuarterly strategyConstant iteration

What we actually do

Every channel that brings customers back, run for you.

Flows and campaigns, strategised, written, designed and shipped. The full channel, owned end to end.

SMS & WhatsApp

The messages that earn their place in the most personal inbox your customers have.

Direct mail

Physical reactivation for the customers email can't reach any more. Unit economics first, always.

Subscriptions

Churn reduction, cancellation saves, offers and portal experience. The programme, not just the emails around it.

Data & analytics

Cohorts, repurchase behaviour and honest reporting. Knowing which customers are actually profitable, and acting on it.

List growth

Signup forms and popups tested properly, so the engine gets more fuel without cheapening the brand.

We diagnose everything. We contract for the parts above. If your biggest problem sits somewhere we don't sell, the diagnostic will say so, and we'll point you at the right fix rather than sell you the wrong one.

The work

"Oh yeah, I'd like to look like that."

The reaction the work is built for. A few recent sends, straight from client accounts. Hover to read one.

Run your numbers

What's a tuned engine worth to you?

Drag the sliders to your numbers and see what your customers are worth today, and what they'd be worth with the engine tuned. Modelled on the conservative end of our client results.

New customers per month First-time customers only, not total orders. In Shopify: Analytics → First-time customers, last 30 days. 1,000

Average order value Total revenue divided by total orders, over the last 12 months. It's on your Shopify dashboard. £45

Repeat orders per customer, per year Orders per customer over 12 months, minus their first. In Shopify: total orders ÷ total customers, minus 1. Not sure? Most DTC brands sit between 0.3 and 1.5. Subscription-heavy brands run higher. 0.8

A rough guess is fine. The diagnostic finds the real number.

Improvement scenario

Over the next

Your 12-month customer value today

£81

With a tuned engine

£94

Worth an extra £151,000 in revenue over 12 months.

Book an intro call →

An illustrative model, not a promise. Every engine is different; the diagnostic shows what's actually available in yours.

Client results

The numbers our clients bank.

Salt Grooming · Men's grooming

↗+58% returning customer sales in 12 months
↗+12% customer lifetime value
↗+14% average order value

PhycoHealth · Marine nutrition & skincare

↗+160% returning customers in 8 months
↗Returning-customer share of revenue from 22% to 56%
↗+118% subscription revenue

Discount Supplements · Sports nutrition retailer

↗+227% subscription orders in year one
↗+12.2% 60-day repeat rate, matured cohorts
↗+10.9% orders per customer

Mersey Raw · Raw dog food

↗+220% net subscriber growth
↗+29.9% 90-day customer value
↘-13% subscription churn

What our clients say

Asked the same questions you're asking.

"Quite a few times in the past 12 months I've considered giving equity away in the business just to raise money. But now I feel like I don't need to do that. Which is probably the biggest thing."

Ryan Porter · Founder, Fat Cow Skincare

★★★★★

"Will they go quiet after month one?"

"Every week, without fail, there's an update in our inbox. No chasing, no wondering what's happening, it just arrives."

★★★★★

"Is this just email?"

"Everboost go beyond email to consider retention improvement across the board. I couldn't recommend them more."

★★★★★

"Will the quality hold?"

"The quality and attentiveness has remained consistent throughout, which I find is rare to come by these days."

★★★★★

"Are they actually organised?"

"I do want to say how impressed I am with your process and organisation as a company."

★★★★★

"Is the strategy real, or just sends?"

"The meetings leading up to the main season promotions were strategic and that was really good. We also loved the various email designs and the communication on Slack."

★★★★★

"Do the results actually come?"

"We saw a 20% increase in revenue in just three months. The best part has been the consistent communication and detailed feedback we receive."

How it works

From first call to firing engine.

The intro call

A consultative conversation, not a pitch. We hear your story, get context on the brand, and work out together whether we can actually help.

The diagnostic

If there's a fit, we go away and run a full diagnostic on your retention engine: customer data, offer, subscriptions, and every message you send.

You get the findings

What's costing you the most, ranked, plus the first lever to pull. Yours to keep whether we work together or not.

You decide

If we fit, you get a proposal and a 90-day roadmap. If we don't, you still walk away knowing exactly what to fix.

The engine gets built

Flows, campaigns, subscription fixes, post-purchase experience and data, shipped weekly, with a message from your strategist in Slack every week.

Fair questions

Asked by founders like you.

Is this just email with a fancier name?

No, and that's the point. Email is one channel on the engine. We work on the whole system: the offer, the second order, subscriptions, the data that decides who's worth keeping, and then the channels that amplify it. If you only want campaigns sent, a freelancer is cheaper and we'll happily say so.

We've been burned by agencies before. Why is this different?

Almost every brand we work with arrived with scar tissue. What they stay for: proactive communication, strategy that comes from us rather than being extracted from your team, a quality bar that doesn't slip after month one, and reporting on repeat revenue rather than opens and clicks. Judge us on the first 90 days.

Who actually runs our account?

The strategist you meet before signing is the strategist who runs your account. No bait and switch, no hand-off to a junior after month one. You can interview them first, the way you would an internal hire.

Will switching disrupt what's already running?

Nothing gets switched off until its replacement is live and tested. We map everything currently running in week one, and the migration is sequenced so revenue never has a gap. You keep proper new shoes before the old ones come off.

What results should we expect, honestly?

It depends on the state of your engine, which is exactly what the diagnostic tells you. What we won't do is sell you 'Klaviyo-attributed revenue' as a win. The numbers we report are the ones you can bank: repeat orders, second-order rate, subscriber revenue and churn.

We're under £2m a year. Can you help?

Probably not yet, and we'd rather tell you than take the retainer. At that stage your cash usually works harder in acquisition and offer testing. Book the call anyway if you're unsure: we've pointed plenty of brands at the right next step and they've come back later.

Will you match our brand voice?

Your customers should never notice an agency arrived. We build a voice guide from your actual customer language before anything ships, and design in your world, not from templates. It's why founders who are precious about their brand stay with us.

How fast until it shows up in revenue?

Retention compounds rather than spikes. Quick wins land in the first month or two, but the engine's real output shows over a quarter and keeps building. Anyone promising a retention transformation in two weeks is selling you a discount code.

Turn one-time buyers into repeat customers.

New customers keep coming. They just don't come back.

Most "retention partners" are email agencies in a costume.

Retention is a system. We build it in three layers.

Every channel that brings customers back, run for you.

"Oh yeah, I'd like to look like that."

What's a tuned engine worth to you?

The numbers our clients bank.

Asked the same questions you're asking.

From first call to firing engine.

The intro call

The diagnostic

You get the findings

You decide

The engine gets built

Asked by founders like you.

Hear it from the brands.

Get your Engine Diagnostic.