Subscription retention for brands on Loop, Skio and Recharge.
More subscribers making it past the first few orders, and more value from the ones who stay.
It starts with a conversation about your brand. If there's a fit, we run a full diagnostic on your engine and show you exactly where revenue is leaking.
"Our programme has improved significantly since working with them. Retention has improved, our subscribers are more engaged, and we're seeing real commercial impact from the channel."
Adam Oxley · Co-Owner, Discount Supplements
The short version
Everboost is a subscription retention agency for DTC health and wellness brands on Loop, Skio and Recharge. We look at when subscribers join and leave, why they stay or go, and what they're on, then build the offers, onboarding, cancel flows and messaging that keep them subscribed for longer.
Why does month two decide subscription economics?
Because that is where cancellations cluster: after the novelty of order one and before the routine has formed. When we rebuilt Mersey Raw's subscription programme, the data showed exactly that pattern, and the fixes that followed cut upcoming-order churn by 61.7% and grew net subscribers 220% in six months. A subscription programme that wins month two compounds; one that loses it runs on a treadmill of replacing cancelled subscribers with paid acquisition.
What do we look at in a subscription programme?
When subscribers join and leave, why they stay or go, and what they're on. We look at each one and how they connect, so you can see which is holding your programme back and where to start.
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When + why
Churn by type and timing
We look at churn by type: subscribers who choose to cancel, subscribers lost to failed payments, and day-0 churn from people who take the sign-up offer and cancel straight away. We also read cancel reasons alongside how long each subscriber had been with you, as the same reason can point somewhere different early on than it does a year in.
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Why + what
Reasons by product and plan
We match each cancel reason to the products and plans it comes from, so the fix goes where the problem is. Then we look at what gives subscribers a reason to stay beyond the discount, like membership benefits and rewards that build over time.
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When + what
Products and plans over time
We compare how long subscribers stay on each product, plan and offer, and which products prospects and one-time buyers are most likely to subscribe to. It also points to the right time for an upgrade, add-on or cross-sell.
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Where all three meet
Lifetime value
When the three line up, subscribers stay longer, add more to their orders and sit on the products and plans that fit their goals and routine. The diagnostic shows which of the three is holding your lifetime value back.
The levers that move subscription revenue
- The offer into order two. Structure beats discounting: the goal is a reason to stay subscribed that does not train customers to cancel for coupons.
- Onboarding that builds the routine. The messaging between order one and order two decides whether the product becomes a habit. For PhycoHealth, 62% of second orders were a different product; customers were building a routine, and the lifecycle had to sequence it for them.
- Frequency that matches real usage. Wrong cadence is silent churn. Reorder-gap data tells you the truth about how fast customers actually use the product.
- Saves aimed at the reason. Cancellation flows that diagnose before they discount: pause, skip, swap and frequency options before price is ever the conversation.
- Upsells from subscription state. Mersey Raw's subscription upsell revenue rose 118% by triggering offers off real upcoming-order data.
What results does subscription work deliver?
+220%net subscriber growth in 6 months, with upcoming-order churn down 61.7%Read the full story → 
+118%subscription revenue, now 21% of totalRead the full story → 
+227%subscription orders in year oneRead the full story → 
★★★★★
"Do the results actually come?"
"We saw a 20% increase in revenue in just three months. The best part has been the consistent communication and detailed feedback we receive."
Platform expertise: Loop, Skio and Recharge
We work inside the subscription platforms daily, which is where the practical edges live: what each platform's events make possible in Klaviyo, where migrated subscribers distort your cohort data, and what the Recharge acquisition of Skio means for brands on either platform. Migrations follow one rule: nothing gets switched off until its replacement is live and tested.
Where to start
The diagnostic comes first.
It starts with an intro call, a consultative conversation about your brand. If there is a fit, we run a full diagnostic of your retention engine and you get:
- 01
Customer data, read properly
How your customers actually reorder: the gaps, the cohorts, and who is worth keeping, winning back or letting go.
- 02
Every message reviewed
A flow-by-flow and campaign review of everything currently running, and what each piece is doing to revenue.
- 03
Subscriptions and the offer
The programme mechanics and whether customers have a reason to come back that is not a bigger discount.
- 04
The findings, ranked
What each leak is costing you and the first lever to pull. Yours to keep whether we work together or not.
Frequently asked questions
Which subscription platforms do you work with?
Loop, Skio and Recharge, integrated with Klaviyo and Shopify. Subscription events flow into customer profiles so lifecycle messaging triggers off real subscription state: upcoming orders, skipped orders, payment failures and churn risk.
What is a good subscription churn rate?
It depends on category, price point and cohort age, which is why we distrust single-number benchmarks. What matters more is the shape: churn clustering in the first two months is an onboarding and offer problem and is fixable; churn spread evenly across a mature base is a product-fit signal. The diagnostic shows you your shape.
Should we migrate after Recharge acquired Skio?
Not in a panic. The April 2026 acquisition changes the long-term landscape, but migrations have real costs and analytics traps. We published a full stay, renegotiate or prepare framework on our insights, and we help clients work through it against their own numbers.
Do discounts fix subscription churn?
Rarely. A discount at the cancellation screen buys a month and trains customers to cancel for offers. The durable fixes are earlier: the offer structure into order two, onboarding that builds the routine, frequency options that match real usage, and saves targeted at the reason someone is leaving.
How do you measure subscription success?
Net subscriber growth, upcoming-order churn, subscriber revenue share and 90-day customer value, reported from your subscription platform and order data rather than message metrics. If the subscriber base is not compounding, nothing else counts.