The short version
Everboost is a subscription retention agency for DTC health and wellness brands on Loop, Skio and Recharge. We reduce early churn, grow net subscribers and build the lifecycle messaging around the subscription, measured on subscriber revenue and churn rather than sends.
Why does month two decide subscription economics?
Because that is where cancellations cluster: after the novelty of order one and before the routine has formed. When we rebuilt Mersey Raw's subscription programme, the data showed exactly that pattern, and the fixes that followed cut upcoming-order churn by 61.7% and grew net subscribers 220% in six months. A subscription programme that wins month two compounds; one that loses it runs on a treadmill of replacing cancelled subscribers with paid acquisition.
Where subscription programmes leak
The patterns we find in most subscription audits:
- Leak 01
An offer that only discounts
When the sole reason to subscribe is 10% off, customers cancel the moment a bigger code appears anywhere else.
- Leak 02
The month-two cliff
Cancellations cluster after order one, before the routine forms, and the onboarding does nothing to stop it.
- Leak 03
Dunning on defaults
Failed payments churn silently on the platform's out-of-the-box retry logic. Involuntary churn nobody is watching.
- Leak 04
No path upward
Subscribers never hear an upgrade, add-on or frequency offer, so the base's value stays frozen at signup.
The levers that move subscription revenue
- The offer into order two. Structure beats discounting: the goal is a reason to stay subscribed that does not train customers to cancel for coupons.
- Onboarding that builds the routine. The messaging between order one and order two decides whether the product becomes a habit. For PhycoHealth, 62% of second orders were a different product; customers were building a routine, and the lifecycle had to sequence it for them.
- Frequency that matches real usage. Wrong cadence is silent churn. Reorder-gap data tells you the truth about how fast customers actually use the product.
- Saves aimed at the reason. Cancellation flows that diagnose before they discount: pause, skip, swap and frequency options before price is ever the conversation.
- Upsells from subscription state. Mersey Raw's subscription upsell revenue rose 118% by triggering offers off real upcoming-order data.
What results does subscription work deliver?
+220%net subscriber growth in 6 months, with upcoming-order churn down 61.7%Read the full story → 
+118%subscription revenue, now 21% of totalRead the full story → 
+227%subscription orders in year oneRead the full story → 
★★★★★
"Do the results actually come?"
"We saw a 20% increase in revenue in just three months. The best part has been the consistent communication and detailed feedback we receive."
Platform expertise: Loop, Skio and Recharge
We work inside the subscription platforms daily, which is where the practical edges live: what each platform's events make possible in Klaviyo, where migrated subscribers distort your cohort data, and what the Recharge acquisition of Skio means for brands on either platform. Migrations follow one rule: nothing gets switched off until its replacement is live and tested.
Where to start
The diagnostic comes first.
It starts with an intro call, a consultative conversation about your brand. If there is a fit, we run a full diagnostic of your retention engine and you get:
- 01
Customer data, read properly
How your customers actually reorder: the gaps, the cohorts, and who is worth keeping, winning back or letting go.
- 02
Every message reviewed
A flow-by-flow and campaign review of everything currently running, and what each piece is doing to revenue.
- 03
Subscriptions and the offer
The programme mechanics and whether customers have a reason to come back that is not a bigger discount.
- 04
The findings, ranked
What each leak is costing you and the first lever to pull. Yours to keep whether we work together or not.
Frequently asked questions
Which subscription platforms do you work with?
Loop, Skio and Recharge, integrated with Klaviyo and Shopify. Subscription events flow into customer profiles so lifecycle messaging triggers off real subscription state: upcoming orders, skipped orders, payment failures and churn risk.
What is a good subscription churn rate?
It depends on category, price point and cohort age, which is why we distrust single-number benchmarks. What matters more is the shape: churn clustering in the first two months is an onboarding and offer problem and is fixable; churn spread evenly across a mature base is a product-fit signal. The diagnostic shows you your shape.
Should we migrate after Recharge acquired Skio?
Not in a panic. The April 2026 acquisition changes the long-term landscape, but migrations have real costs and analytics traps. We published a full stay, renegotiate or prepare framework on our insights, and we help clients work through it against their own numbers.
Do discounts fix subscription churn?
Rarely. A discount at the cancellation screen buys a month and trains customers to cancel for offers. The durable fixes are earlier: the offer structure into order two, onboarding that builds the routine, frequency options that match real usage, and saves targeted at the reason someone is leaving.
How do you measure subscription success?
Net subscriber growth, upcoming-order churn, subscriber revenue share and 90-day customer value, reported from your subscription platform and order data rather than message metrics. If the subscriber base is not compounding, nothing else counts.