Founder
Tobi Chapman
Tobi's route into retention was not a marketing degree. A serious mountain bike accident, and the five surgeries in six weeks that followed, ended his plan to study veterinary medicine at Liverpool University. Rebuilding, he channelled the same energy into the closest thing he could find to the health and science he loved: helping health and wellness brands that genuinely try to make a difference to their customers.
He founded Everboost in 2023 around a simple conviction: retention is a system, not a channel. Campaigns and flows are a big part of what the agency ships every week, and they work hardest when the offer, the second order, the subscription programme and the customer data are engineered alongside them.
Today Tobi runs the agency alongside a senior delivery team of strategists, copywriters and designers who lead client strategy day to day, working with health and wellness brands in the UK, US and Australia in Klaviyo, Loop, Skio, Attentive and Shopify. The results on this site, from Discount Supplements to PhycoHealth, are engagements the team ran end to end.
The Insights library is written by Tobi and the team from what they see in live client accounts. Where a topic is already covered elsewhere, the posts add the working detail that only comes from running these systems daily: the benchmarks, the audit gotchas, and the settings that actually move numbers.
How we work
Four things we refuse to compromise on.
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Retention is a system, not a channel.
Email and SMS drive a huge share of the results on this site, and we build a lot of both. They just work harder when the offer, the second order, subscriptions and customer data are engineered alongside them, so we work on all of it.
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Report the numbers with commercial impact.
We report the platform metrics every brand tracks, including attributed revenue. We just judge ourselves on the ones that show up in your accounts: repeat orders, second-order rate, customer lifetime value, subscriber revenue and churn.
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The strategist you meet is the strategist you get.
No bait and switch, no hand-off to a junior after month one. You can interview your strategist before signing, the way you would an internal hire.
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We would rather point you elsewhere.
Brands under £2m a year usually get more from acquisition and offer testing than from a retention retainer. We say so on the intro call, and plenty of those founders come back when the timing is right.
The work
Judged on the numbers.
- 70+ health and wellness brands worked with
- +227% subscription orders in year one, Discount Supplements
- +160% returning customers in 8 months, PhycoHealth
- +58% returning customer sales in 12 months, Salt Grooming
Every number links back to a full case study. Read them here.
Elsewhere
Podcasts and interviews.
- Unbox the Inbox A fresh perspective on engagement and retention in subscription ecommerce
- Ecommerce On Tap Mastering customer retention in ecommerce
- Marketing Masters Mastering post-purchase email strategies
- The Cambridge Marketing Podcast Retention marketing
- Neil Wilkins Crafting post-purchase experiences
Company details
Everboost Ltd is registered in England and Wales, company number 15082065. Reach us at admin@everboost.co.uk or on LinkedIn.